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What we learn each week shipping AI in real companies. Sharp voice, honest data, zero hype. Subscribe via RSS if you want everything we publish without going through LinkedIn.
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Generative Engine Optimization: the SEO equivalent for ChatGPT, Perplexity and Google AI. If your B2B customer asks an AI, this hits you — even if you don't know it yet.
Zero of the 73% of companies that claim to be "implementing AI agents" have anything in real production. Here are the 7 mistakes we keep seeing in every zombie pilot.
Anonymized case: 8 weeks, $12k investment, 28h/week freed up for the admin team. The "automation is only for tech" pattern, broken.
90% of companies have their team using personal ChatGPT with corporate data. Here's how to stand up the secure equivalent in 2 weeks without killing productivity.
Most "AI ROIs" you see published are extrapolations from a pilot. Here's how it's measured seriously — and why your board deck needs a different kind of number.