The weekly pillar: how your angle is chosen
One angle a week, chosen among several by what matters to your audience.
Each week we don't propose just any topic: we generate several candidate angles and pick the best with a rubric.
- Demand: it connects with what your audience cares about now.
- Differentiation: a thesis of your own, not the cliché everyone would say.
- Voice: it fits you and you can defend it.
- Evidence: it rests on a real data point or source.
The winning angle is developed as the pillar, and the week's content is broken out from it. If we already have data on what worked for you before, it weighs in favor of similar angles.
Your product, minus the 300-page manual.
Everything you can do in your workspace, to the point and no theatre. Search up top or scroll through the sections.