The enemy
The AI consultant who charges to recommend and vanishes before implementing. Their symbol: the €50k slide deck nobody executes, dying in a drawer. We don't call them frauds; we call them comfortable. They picked the easy half.
The thesis
AI doesn't have a strategy problem, it has an implementation problem. The market filled up with slide decks for a structural reason, not a moral one: talking is easy, cheap and risk-free; shipping is hard, slow and — above all — testable. Recommending scales without exposing you. That's why almost nobody does the part that actually matters.
Our position
We do the hard part: the only one you can measure. We charge for what works in production, not for what gets shown in a meeting room. Thinking that never reaches implementation is incomplete.
How we work
Everything we sell takes the same shape: a system in production, measured and yours. SMBs and solo operators buy self-serve with Stripe; mid-market and enterprise go through a short conversation first — because their problem deserves it, not because we're hiding the price.
And we say it out loud so it stays true: the day we ship something that stops at recommendation, the flag-line turns on us. That's exactly why it has to hold without exception.