Industry multipliers come from benchmarks from McKinsey State of AI, BCG AI radar and our own closed cases. The low range assumes a conservative scenario (60-70% of potential capture); the high one assumes well-executed implementation with clean data.
Annual investments are our public SMB prices (recurring + amortized setup) or estimated mid-market figures for custom services. For enterprise there's high variability that doesn't fit in 3 inputs — that's why it's only an anchor.
What this calculator does NOT do: promise that result, replace a real analysis of your case, or capture your email to send you a newsletter you didn't ask for. It's a tool for you to decide whether the conversation is worth it.